The mainstream media and sponsorship of sporting events business in the United States have become so much history these days as sponsors sports and athletes themselves, with nary a missed opportunity for advertisers and networks as well to promote. Whether the National Football League, Major League Baseball, the National Basketball Association, National Hockey League, the National Collegiate Athletics Association, or the United States Olympic teams, broadcasting rights and contracts respective government advertising dollars. But unfortunately, as individual sports and their athletes treated by these entities varies, and especially if the athlete in U.S. team Winter Olympics.
This is a group of ironic that most sports fans know, in terms of “amateur” athletes and teams. For starters, the Winter Olympics is not gravity that Summer Olympics, where you can enjoy all four years. In fact, most Americans sports fans are aware bits mass ceremonies of the Olympic Winter Games 2006 “opening February 10, 2006 in Turin, Italy, just five days after the NFL Super Bowl XL.
In these days of Super Bowl wins all other sports television ratings in the United States, although historically. And we can not blame the lack of promotion of the Olympic Winter Games in their respective sports and the success of the NFL. We can, however, critical coverage does not exist, for example, the World Championships of skiing in 2002 Winter Olympics, and perhaps the widest appeal to the Winter Olympics as a competitive sport perhaps with the exception of hockey. After all, the American people skiing. And while figure skating is a big draw, we all know that this is more of a sporting event. And how many of us back?
Years ago, the Ski World Championships in television, including ABC Sports. Today, sports fans are lucky if the cable television network dark, outdoor life, an opportunity and not always collected insurance coverage to catch U.S. national team, usually one week took place ten days, even after the event. What a great way to promote interest!
Then we have the hypocrisy of the U.S. Olympic ski team and wants the U.S. Olympic Committee have both. They need sponsors and television coverage expect their athletes to tow the party line as “part of the team.” However, virtually almost all Olympic athletes compete as individuals.
There is also the problem that Americans have no appetite for winter sports. But with little exposure, but every four years, but for two weeks of coverage, you can not blame the fans. USOC also expects the performance of the U.S. Olympic Team exceptional performance beyond the professional sports community how their athletes from the United States on the world stage. Others argue that Olympic athletes are not treated differently than, say, American tennis champion Andy Roddick, who is competing for the World Tennis Association or even golfer Tiger Woods to compete in events golfers association.
This brings us to the latest hype over 2005 world champion ski, Bode Miller. For those of us who have a memory of 5 minutes, remember that Miller won two silver medals at the Winter Olympics 2002 in Salt Lake City, UT are. In fact, viewership and awareness of the American Olympic Winter Games in 2002, said expectations were, because the games were 11 a few months after the September 2001 attacks against the United States and held the Olympics are an opportunity to “cure.” For Americans, why are those who would not normally watch the Winter Olympics and Bode Miller is one of the heartwarming stories of the Games.
Bode Miller is not expected in 2002 and the silver medal went in both giant slalom and combined alpine race. He almost fell in the course of a career, but he was able to second place. Miller was hardly a lost history of the Winter Games, the 2002nd But potential. New fans who could come on board or those of us who like to follow the career of Miller because then we would have been blocked
In 2005, Miller has spent 250 days on the road to compete with nearly six months, particularly in Europe, which is much better known. He was the first American skier to win in 22 years to win the World Championship Cup ski. He took in the four disciplines of alpine skiing on the slopes, including downhill, slalom, giant slalom, super-G and combined on a downward trend, which is followed by two slalom. If you really tried maybe heard of him, to see if online or buried deep in his favorite sports section.
But January 8, 2006, the TV infotainment “60 minutes”, once hailed as the best show in the new TV magazine, offered a piece of the interview with Bode Miller by Bob Simon. Follow unfortunately “60 Minutes” has chosen the path of most tabloids these days, Miller controversial remarks pointed to a draw after skiing, then pay the price the next day, and their criticism of screening drugs for athletes World Cup in the fight against doping Agency U.S.. We present a fairly bad Miller, but according to the sporting press has the Winter Olympics back on the map and now the Americans finally care winter sports. Fortunately, most sports fans find it rather offensive, with some of the “60 Minutes” that is so desperate for television programs these days that the level of tabloid journalism lowered.
Broadcast networks and the USOC underestimate the complexity of the American audience. We are a daily diet indiscretions and inappropriate behavior, including crimes of professional athletes and academics engaged fed. Most fans do not like it, but accept it and even give athletes the benefit of the doubt, while others, unfortunately, have become immune to such activities. But now we have a world champion athlete, as almost no positive coverage for four years, and he mentioned that he sometimes falls on the cold and shortly after ski racing and we are shocked and outraged. However, it is also expected to take care of this deep, because it is in the U.S. team sent Winter Olympics in Turin and has a higher level.
Confused? The truth is that Bode Miller, like most athletes do not just say something to his coach and also chooses to travel outside of the team. It was formed by himself as well and since the circuit of the World Cup in 2001, has never been a person who yap shut. So what is it exactly? Sounds like the best way to stimulate interest in the Winter Olympics is controversial. In fact, it is much cheaper for the USOC. and host Winter Olympics broadcast, NBC feed for these stories. Instead of publishing the lesser known athletes that deserve attention, be sure to get in the news, every four years, in any way I can, even at the cost of their services.